About 21 percent of elementary school children and 51 percent of 12th graders have tried alcohol. Around 20 percent of 8th graders have tried tobacco. Of today’s smokers, 90 percent began by age 19. Also, 50 percent of adolescents have experimented with marijuana, which is associated with other illicit drug use, poor school performance and depression (John Hopkins Children's Center, 2011). Children are using drugs and alcohol at high rates. This may be due to the high amount of drugs and alcohol portrayed in the media. Based on research, adolescents spend about 8.6 hours a day engaged with electronic media (John Hopkins Children's Center, 2011). Of movies adolescents tend to watch, 93 percent portray alcohol use and 22 percent reference illicit drugs. On television, alcohol is the number one drug portrayed, appearing on 77 percent of TV episodes, according to the Office of National Drug Control Policy (John Hopkins Children's Center, 2011) Music videos and lyrics also commonly show and describe alcohol and drugs.
A survey conducted in 2000 by the Partnership for a Drug-Free America shows 42% of teens say rap or rock music makes drugs seem okay (Pozniak, 2012). As for television, 40 percent of teens in 2000 said programs make drugs seem okay (Pozniak, 2012). The media is giving kids mixed signals about drug use. Most parents and adults are telling kids that drugs are bad but many forms of media are depicting them in a light that makes them look safe and "cool." "Research we have done shows that television and music, and movies in particular, really normalize certain kinds of unhealthy behavior," says Alan Levitt, director of the National Youth Anti-Drug Media Campaign in New York (Pozniak, 2012).
Music is listened to over and over again and it repeatedly puts the idea of drug use into adolescents’ minds. Television also normalizes drug use. Shows, like movies, show many of scenes of drug and alcohol use and they are becoming increasingly more edgy. Celebrities are showing that drug use is alright too. Movie stars and sports celebrities beat people up or crash their car because they were under the influence or used drugs, and still make $20 million a year (Pozniak, 2012).
It is troubling that adolescents are so frequently exposed to drugs and alcohol by the media. Fortunately, there are forms of media that show the negative consequences of drugs and alcohol. I am a huge fan of the Above the Influence campaign. Their website: http://www.abovetheinfluence.com is a huge resource for the truth about drugs and alcohol. They also have commercials on television and videos all over the internet.
Hopefully with more media coverage of the negatives of drugs and more parental guidance, the statistics that I presented at the beginning of this blog will decrease.
Resources:
John Hopkins Children's Center. (2011, March 16). Media and adolescent substance abuse. Retrieved from http://www.hopkinschildrens.org/media-and-adolescent-substance-abuse.aspx
Pozniak, A. (2012, February 25). Part 1: Media portrayal of drugs. Retrieved from http://abcnews.go.com/Health/story?id=116947&page=1